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- Title
GUESTHOUSE'S EVENTS - A NEW METHOD OF MARKETING FOR NATURAL AND ECOLOGICAL PRODUCTS.
- Authors
Stoian, Maria
- Abstract
Through this work I wanted to point out that in recent years, the focus increasingly more on organic products in the production of which man has as little influence. However, because productivity decreases compared with those receiving interventions with chemicals, these products will have a higher cost of sales and will be marketed with some difficulty. I realized at this point, a correlation between the development of rural tourism and organic products is needed because we know that pensions have passed since their occurrence, the principle of offering natural products, produced in their own household or bought from other locals. We can say that pensions and promotion were based on this concept, but that, over the years, have organized a series of actions to become true marketing campaigns for everything that is natural and eco. This is one of the reasons why ecological tourism is associated, in most cases, with eco-tourism. In preparing this study I relied on the data we have for the actions that I attended in recent years, ANTREC Romania database and information from those working in the field of ecotourism in our country.
- Subjects
NATURAL products; MARKETING; ECOTOURISM; GUESTHOUSES; COST of sales; ENVIRONMENTAL economics; TOURISM research
- Publication
Quality - Access to Success, 2011, p309
- ISSN
1582-2559
- Publication type
Article