We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
DISKUSIJA: VIEŠOSIOS KALBOS RIBOS.
- Authors
VAICEKAUSKIENE, LORETA
- Abstract
Democratization processes in spoken media haven't left Lithuania behind. However, besides bringing ordinary language into public space, they cause a crisis of official language ideologies. It's characteristic for Lithuanian normative tradition to regard media as a tool for dissemination of standard norms and as a medium that propagates "correct" language with no exception. he gap between the conservative norm and the real usage has always been huge, but while Lithuania was a part of the Soviet empire the maintenance of the standard was possible with the help of systematic control of public space and monologue reading of texts. Nowadays TV and radio are still monitored and State Language Inspection issues fines to the journalists for their lexicon, grammar, and accentuation errors. Nevertheless, language ideologists report that "norms are falling apart" and the language "approaches the boundaries of degeneration." At the same time, while being an object for prescriptive language planning, spoken media, using language as a working tool in a way that seems proper to them, act as a subject. he choice of language variety undoubtedly depends on the relevant attitudes. his article presents research into the attitudes of Lithuanian journalists in TV and radio. In 2009, 24 interviews were conducted with typical media actors: 32-42 years old males, 12 of them working with political debates and culture programs for academic audience and 12 in youth and popular entertainment programs (in both cases 6 of them are professional and 6 have no journalism education: all turned to be experienced and well-known media personalities). A systematic qualitative analysis using six parameters (concept and models of good language, one's own linguistic behavior, attitudes towards variation in media, willingness to conform to the official rules, etc.) showed that, even when being asked directly, journalists express more positive attitudes towards using an ordinary language in public and tend not to accept the prescriptive values of official ideologies. Yet the research revealed that the attitudes are not homogenous and have some correlations with the education of the journalists and the type of program. Journalists who work in youth and popular programs gave the most positive evaluations of modern standards and those in serious programs gave the least positive evaluations. Besides, the analysis showed that professional journalists were most sensitive to variation and their attitudes had a larger differentiation scale: if they worked in popular programs, the professionals expressed the most positive attitudes; and they were the least positive if they had a connection to academic programs. But even in the last mentioned group the individual attitudes differed.
- Publication
Darbai ir Dienos, 2011, Issue 55, p191
- ISSN
1392-0588
- Publication type
Article