We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
A Cross-Cultural Comparison of Expatriates' Shopping Behaviour.
- Authors
Wijnen, Geri J.; Kemperman, Astrid D. A. M.; Janssen, Ingrid I.
- Abstract
Explored is how shopping centre attributes can be adapted to culture-related shopping behaviour of expatriates. While awareness of consumer ethnicity and effectiveness of culture-based market segmentation are on-going and relevant topics in retailing, there is only limited information available on consumer behaviour of expats, as well as on the translation of market segmentation strategies to shopping environment. An online survey among British, Japanese, and American expatriates in the Amstelveen/Amsterdam region (the Netherlands) points out the importance of both lifestyle and ethnicity for the shopping behaviour. Managerial implications for retailers, shopping centre developers, and operators are also discussed
- Subjects
NONCITIZENS; SHOPPING centers; CONSUMER behavior; ETHNIC groups; MARKETING strategy; RETAIL industry
- Publication
Journal of Business Strategies, 2012, Vol 29, Issue 2, p125
- ISSN
0887-2058
- Publication type
Article