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- Title
What Does this Gift Say about Me, You, and Us? The Role of Adolescents' Gift Giving in Managing their Impressions among their Peers.
- Authors
Segev, Ruthie; Shoham, Aviv; Ruvio, Ayalla
- Abstract
This study examines adolescents' gift giving using a qualitative methodology, based on impression management theory. Gift-giving motives and the characteristics of the chosen gifts indicated that adolescents use gift giving instrumentally to manage and protect their impressions among their peers. The study extends the literature on adolescents' gift giving, and provides evidence regarding different types of gifts such as joint, neutral, and twofold gifts. Additionally, some gifts are aimed at strengthening similarity and bind the extended selves of givers and receivers.
- Subjects
GIFT giving; CONSUMER behavior; TEENAGE consumers; SOCIAL interaction in adolescence; CEREMONIAL exchange; ADOLESCENT psychology; PSYCHOLOGY
- Publication
Psychology & Marketing, 2012, Vol 29, Issue 10, p752
- ISSN
0742-6046
- Publication type
Article
- DOI
10.1002/mar.20561