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- Title
Nollywood Films as Vector of Nigeria's Image Crisis in Cameroon: A Study of Cameroonian Students' Perceptions.
- Authors
Endong, Floribert Patrick C.
- Abstract
Theories on Nollywood films' contribution to the Nigerian image crisis tend to hastily generalise. Those that particularly suggest Nollywood's negative effects on the Nigerian image are hardly nuanced. They give the impression that Nigerian films' portrayals of their country of origin automatically make foreign audiences to perceive almost everything about the Nigerian nationality in an essentially negative light. This paper challenges this perceptibly dominant trend in the scholarship devoted to Nollywood and the Nigerian image crisis. Using an empirical study of Cameroonian students' perceptions of Nigeria as informed by their Nollywood film experience, the paper provides a counter argument. The article hinges explicitly on a field survey involving 450 students from three Cameroonian state universities and a textual analysis of 50 monitoring reports written by students from these same universities on their perceptions of Nigeria as informed by their respective Nollywood film experiences. The paper argues that although Nigerian films breed some level of "Nigerianophobia" among foreign audiences, not everything about Nigeria is negatively perceived by these audiences. Issues such as Nigerian textile, proverbs, and Nigerian urban city development, among others, are positively perceived by some audiences, thanks to Nollywood portrayals of life in Nigeria.
- Subjects
JOURNALISM research; JOURNALISM education; JOURNALISM writing; JOURNALISTIC ethics; MASS media
- Publication
African Communication Research, 2023, Vol 11, Issue 1, p68
- ISSN
1821-6544
- Publication type
Article