Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCOMMODITY ADVERTISING AND PROMOTION.AuthorsJames, William L.AbstractThe article presents a review of the book "Commodity Advertising and Promotion," edited by Henry W. Kinnucan, Stanley R. Thompson, and Hui Shung Chang.SubjectsCOMMODITY Advertising &; Promotion (Book); KINNUCAN, Henry W.; THOMPSON, Stanley R.; HUI-Shung Chang; MARKETING literature; NONFICTIONPublicationJournal of Marketing Research (JMR), 1993, Vol 30, Issue 1, p118ISSN0022-2437Publication typeBook ReviewDOI10.2307/3172520