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- Title
Influence of Social and Emotional Factors on the Intention to Use Instagram Stories.
- Authors
Cárdenas, Luis; Fernández-Robin, Cristóbal; Yáñez, Diego
- Abstract
The objective of this study is to determine the social and emotional factors that influence the Intention to Use Instagram Stories. The proposed model takes as different studies on the acceptance of information technologies a reference to assess a survey applied to 369 people by structural equation modeling. The results of the analysis show that the Cognitive, Affective and Evaluative Social Identity variables did not have a significant relationship with Intention to Use. Conversely, Social Presence and Perceived Enjoyment exhibit significant relationships in the proposed model.
- Subjects
INSTAGRAM (Web resource); INFORMATION technology; GROUP identity; SOCIAL factors; TECHNOLOGY Acceptance Model; STRUCTURAL equation modeling
- Publication
SAGE Open, 2023, Vol 13, Issue 3, p1
- ISSN
2158-2440
- Publication type
Article
- DOI
10.1177/21582440231195523