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- Title
New Technologies for Relationship Management.
- Authors
Emciuc, Alexandru; Ţiganoaia, Bogdan; Niculescu, Andrei
- Abstract
For generations, companies have tried their best in managing and developing customer relationships. Year by year this concept improves and with the help of latest technologies it can become more and more efficient. E-CRM (Electronic Customer Relationship Management) is one of the business concepts that, supported by information systems, lead to integrate all the processes that interact with customers. Therefore, it builds a database that helps businesses to keep all the information about their customers well organized and accessible in matter of seconds. This study aims to talk about the impact that artificial intelligence (AI) and Big Data will have on the CRM activity. Also this paper will analyze these two technologies, mentioning the advantages and disadvantages of them, and, in the end, present the conclusion.
- Subjects
CUSTOMER relationship management; TECHNOLOGICAL innovations; TECHNOLOGY management; INFORMATION storage &; retrieval systems; ARTIFICIAL intelligence
- Publication
FAIMA Business & Management Journal, 2020, Vol 8, Issue 2, p30
- ISSN
2344-4088
- Publication type
Article