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- Title
Gratifications of Daytime TV Serial Viewers.
- Authors
Compest, Ronald J.
- Abstract
Focuses on a research to examine the gratifications of American serial audiences despite the differences in content and style of presentation between radio serials of the 1940s and the current radio serials. Reason behind the identification of the specific daytime television serial; Identification of factors that contributes to the overall importance to the viewing public for the study; Explanation on the differences between the present study and earlier studies.
- Subjects
UNITED States; RADIO programs; RADIO audiences; RADIO serials; MASS media audiences; AUDIENCES
- Publication
Journalism Quarterly, 1980, Vol 57, Issue 1, p155
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908005700126