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- Title
Using predicted perceived emergency fund adequacy to segment prospective financial consulting clients.
- Authors
So-Hyun Joo; Grable, John E.
- Abstract
This research examines determinants of emergency fund adequacy using a classification tree methodology. A subjective evaluation of emergency fund adequacy was obtained from a survey with 404 respondents in two United States cities. The sample data showed financial behaviors, such as whether a respondent saves regularly, pays credit card bills in full each month, and has a written financial plan, and demographic characteristics such as household size and ethnicity, were major splitters of the classification tree. The findings suggest that a series of questions can be used when working with prospective clients to separate target profile clients from others in practice.
- Subjects
UNITED States; SURVEYS; CITIES &; towns; CREDIT cards; FINANCIAL management
- Publication
Financial Services Review, 2006, Vol 15, Issue 4, p297
- ISSN
1057-0810
- Publication type
Article