We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Strategic Marketing Planning Guided by the Quality-of-Life (QOL) Concept.
- Authors
Sirgy, M. Joseph
- Abstract
An emerging ethical philosophy in marketing is developing. This philosophy is based on quality-of-life studies which are becoming an important topic of research in behavioral and social sciences (basic and applied research). This paper addresses the QOL orientation in marketing from a decision-making perspective. Specifically, this paper shows how marketers can engage in strategic marketing planning guided by the QOL concept.
- Subjects
QUALITY of life; BUSINESS ethics; MARKETING ethics; MARKETING strategy; STRATEGIC planning; ETHICS; BUSINESS enterprises; MARKETING management; ETHICAL decision making; BUSINESS planning
- Publication
Journal of Business Ethics, 1996, Vol 15, Issue 3, p241
- ISSN
0167-4544
- Publication type
Article
- DOI
10.1007/BF00382951