Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMaking yourself heard at the customer again - how songwriting facilities sucessfull storytelling.AuthorsFischer, Peter Mathias; Flecker, JohannesPublicationMarketing Review St. Gallen, 2016, Issue 1, p32ISSN1865-6544Publication typeArticle