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- Title
Strategie budování a posilování prestiže vaší knihovny a její marketing.
- Authors
Keller, James A.
- Abstract
The journal of Public Library Association „Public Libraries“ provides, infer alia, the current methodological in formation that maybe useful for the practice of public libraries. We got permission for translation and publishing of this article which deals with marketing in the libraries. Article is based on different conditions from the Czech environment. But we believe that it can be inspiring and instructive in terms of planning activities aimed at presenting and promoting of public libraries on the market for information. The author is Director of Marketing and Communications of Queens Library Systems. In terms of population Queens is one of the largest inhabitants of New York.
- Subjects
CZECH Republic; PUBLIC Library Association; PUBLIC Libraries (Periodical); PUBLIC libraries; TRANSLATIONS; LIBRARIES &; publishing
- Publication
Knihovna, 2010, Vol 21, Issue 1, p69
- ISSN
1801-3252
- Publication type
Article