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- Title
La dirección estratégica en la universidad pública: una investigación en las universidades tecnológicas de México.
- Authors
Velázquez Santana, Eugenio César; Cruz Vásquez, Miguel; de Cosío, José Alfredo López
- Abstract
As also happens in another type of organizations, in public Higher Education Institutions (HEI) strategic management facilitates the alignment of their mission, their resources, and their capacities, as well as of themselves--as a single whole--with their environment, in order to create competitive advantages. The purpose of this investigation is to study the strategic management of Mexican Technological Universities through an analysis of the value chain and the five competitive forces. This analysis allows to identify some improvements that could benefit other institutions of this kind.
- Publication
Universidad & Empresa, 2015, Vol 18, Issue 28, p87
- ISSN
0124-4639
- Publication type
Article