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- Title
The Main Technical-Economic Aspects of the Fruit Market at Research and Development Station for Fruit Growing Iași.
- Authors
LEONTE, Elena; CHIRAN, Aurel; UNGUREANU, George; ROBU, Maria; FRONEA, Alexandru Marcel
- Abstract
The Romanian fruit market has a high growth potential but, to a great degree, after 1989 it has registered a reverse phenomenon. The fruit estate, consisting of orchards and nurseries, totaled in the 80s around 290.000 ha, representing 2% of the agricultural area of the country. Nowadays, the fruit heritage is a lot diminished. In 2010, Romania had 196,000 hectares of orchards, these surfaces decreasing by 2016 when they totaled 138,000 hectares, representing 1% of the agricultural area of the country. For the recovery of this sector, it is necessary to renew the fruit plantations. Also, the range of fruit products needs to be diversified so that Romania can enter the European markets. In addition, Romanian producers should be encouraged by introducing tax exemptions and by granting new types of subsidies. In this way, Romania will be able to become competitive on the European and global market. The studies carried out on Research and Development Station for Fruit Growing (RDSFG) Iasi show how using high performance hybrids, as well as widening the range of products and maintaining a distribution process with no intermediaries have helped the company preserving a significant market share and increasing its turnover in the last years.
- Subjects
ROMANIA; FRUIT growing; PRODUCE markets; FRUIT development; MARKETING research; RESEARCH &; development; PLANT nurseries
- Publication
Bulletin of the University of Agricultural Sciences & Veterinary Medicine Cluj-Napoca. Horticulture, 2020, Vol 77, Issue 1, p63
- ISSN
1843-5254
- Publication type
Article
- DOI
10.15835/buasvmcn-hort:2019.0022