We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Tracking Tool Helps Deliver ROI from Early‐Stage Design Insights.
- Authors
Wynn, Leslie
- Abstract
There is an inflection point at which ambiguity and the definition of project boundaries have to give way to the rigor of implementation—and design's contribution has frequently been positioned to the right of that point. This tool helps bridge the disconnect between early design research and the specifics of design requirements, reducing cost and time to market while delivering a higher quality and more appropriate solution to the end user. The most successful company is not necessarily the one that spends the most on research and development; rather, it's the company that spends its limited development funds in the right areas. Design can help.
- Subjects
DESIGN management; QUALITY of service; COST control; PROJECT management; RATE of return
- Publication
Design Management Review, 2018, Vol 29, Issue 2, p32
- ISSN
1557-0614
- Publication type
Article
- DOI
10.1111/drev.12126