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- Title
TIME TO SHOP: ADVERTISING TRADE CARD RHETORIC AND THE CONSTRUCTION OF A PUBLIC SPACE FOR WOMEN IN THE UNITED STATES, 1880-1900.
- Authors
Chansky, Ricia Anne
- Abstract
An essay is presented that examines how women came to occupy a space in the public sphere in the closing decades of the 19th century in the United States. It examines how the second wave of the Industrial Revolution produced a consumer space for women by making them a target market. It explores the role that adverting trade cards played in developing women as consumers and notes that a feeling of increased self-worth and intellectual ability accompanied this shift.
- Subjects
UNITED States; ESSAYS; SOCIAL conditions of women; WOMEN'S rights; CONSUMERS; ADVERTISING cards
- Publication
Atenea, 2009, Vol 29, Issue 1, p151
- ISSN
0885-6079
- Publication type
Essay