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- Title
El papel de las emociones en la incitación al consumo. Análisis de un programa radiofónico de corte religioso.
- Authors
GUTIÉRREZ VIDRIO, SILVIA; RUIZ, MARGARITA REYNA
- Abstract
Emotions are present in practically every activity that we carry out. In religious discourse emotions, affections and feelings constitute ways of binding communities and providing ways of communicating and remaining united. In this article we discuss how emotions are mobilized in a religious radio program with a specific characteristic: the offer to the public of an emotional experience through the acquisition of a product.
- Subjects
RELIGIOUS radio programs; EMOTIONS; RADIO in religion; DISCOURSE; CONSUMPTION (Economics); EMOTIONS &; religion
- Publication
Comunicación y Sociedad (0188-252X), 2015, Issue 23, p125
- ISSN
0188-252X
- Publication type
Article