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- Title
Moving in Silence and the Business of Being "Anti-Social Media".
- Authors
SOBANDE, FRANCESCA
- Abstract
The article discusses the concept of "moving in silence" in relation to both individuals and branded companies on social media. It explores how some companies use the idea of "digital disengagement" to position themselves as more ethical and righteous than others, often by distancing themselves from influencer culture. However, the author suggests that this may be a marketing strategy to create exclusivity and marketable ideas of invisibility. The article also emphasizes the importance of distinguishing between genuine disengagement and marketing strategies employed by brands.
- Subjects
CONSUMERISM; ONLINE comments
- Publication
CounterPunch, 2024, p1
- ISSN
1086-2323
- Publication type
Article