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Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data.
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- Journal of Interactive Marketing, 2018, v. 42, p. 1, doi. 10.1016/j.intmar.2017.11.002
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- Article
The Effect of Standardized Information on Firm Survival and Marketing Strategies.
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- Marketing Science, 2005, v. 24, n. 2, p. 263, doi. 10.1287/mksc.1040.0094
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- Article
Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 300, doi. 10.1509/jmr.12.0215
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- Article
Quantitative Trendspotting.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 514, doi. 10.1509/jmr.10.0167
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- Article
Measuring Contagion in the Diffusion of Consumer Packaged Goods.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 28, doi. 10.1509/jmkr.48.1.28
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- Article
Household Life Cycles and Lifestyles in the United States.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 1, p. 121, doi. 10.1509/jmkr.43.1.121
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- Article
How Economic Contractions and Expansions Affect Expenditure Patterns.
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- Journal of Consumer Research, 2013, p. S92, doi. 10.1086/662611
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- Article
Financial Insecurity and Deprivation.
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- Journal of Consumer Research, 2013, v. 39, n. 5, p. vii, doi. 10.1086/669342
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- Article
How Economic Contractions and Expansions Affect Expenditure Patterns.
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- Journal of Consumer Research, 2012, v. 39, n. 2, p. 229, doi. 10.1086/662611
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- Publication type:
- Article
Leveraging Trends in Online Searches for Product Features in Market Response Modeling.
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- Journal of Marketing, 2015, v. 79, n. 1, p. 29, doi. 10.1509/jm.12.0459
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- Article
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 109, doi. 10.1509/jmkg.72.6.109
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- Article
Size and Share of Customer Wallet.
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- Journal of Marketing, 2007, v. 71, n. 2, p. 94, doi. 10.1509/jmkg.71.2.094
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- Article
Advertising and brand attitudes: Evidence from 575 brands over five years.
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- Quantitative Marketing & Economics, 2019, v. 17, n. 3, p. 257, doi. 10.1007/s11129-018-9204-6
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- Article
Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand.
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- Quantitative Marketing & Economics, 2005, v. 3, n. 4, p. 393, doi. 10.1007/s11129-005-2779-8
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- Article
A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems.
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- Management Science, 2013, v. 59, n. 9, p. 1950, doi. 10.1287/mnsc.1120.1692
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- Article
Capturing Marketing Information to Fuel Growth.
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- Journal of Marketing, 2021, v. 85, n. 1, p. 163, doi. 10.1177/0022242920969198
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- Article
Immediate Responses of Online Brand Search and Price Search to TV Ads.
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- Journal of Marketing, 2019, v. 83, n. 4, p. 81, doi. 10.1177/0022242919847192
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- Article
The Impact of Schedule Consistency on Shift Worker Productivity: An Empirical Investigation.
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- M&SOM: Manufacturing & Service Operations Management, 2022, v. 24, n. 5, p. 2780, doi. 10.1287/msom.2022.1132
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- Article