Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleConsumers and Brands Across the Globe: Research Synthesis and New Directions.AuthorsGürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, CerenSubjectsGLOBALIZATION; BRAND name products; CULTURE; DIGITAL technology; ACADEMIC discoursePublicationJournal of International Marketing, 2018, Vol 26, Issue 1, p96ISSN1069-031XPublication typeArticleDOI10.1509/jim.17.0063