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- Title
THE IMPACT OF INFORMATION TRANSMISSION THROUGH TELEVISION.
- Authors
Alper, S. William; Leidy, Thomas R.
- Abstract
Information need not lead to attitude change but attitude change is improbable without any input of information. In this study of the effects of one of CBS-TV's "audience participation" series, the authors document (1) changes in knowledge, (2) changes in attitudes and (3) the persistence of both these changes, in attenuated form, six months after exposure to the original program.
- Subjects
TELEVISION programs; TELEVISION broadcasting; MASS media; SOCIAL influence; CHANGE (Psychology); ATTITUDE change (Psychology); PSYCHOLOGY
- Publication
Public Opinion Quarterly, 1969, Vol 33, Issue 4, p556
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/267744