Found: 16
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The Market Value Process: Bridging Customer and Shareholder Value (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
International Consumer Behavior: Its Impact on Marketing Strategy Development/Consumer Behavior: Implications for Marketing Strategy (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Technological Antecedents of the Modern Marketing Mix.
- Published in:
- Journal of Macromarketing, 1984, v. 4, n. 1, p. 17, doi. 10.1177/027614678400400103
- By:
- Publication type:
- Article
A Note on the Reliability of Certain Clustering Algorithms.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 1, p. 99, doi. 10.2307/3151417
- By:
- Publication type:
- Article
How Synthetic Experience Shapes Social Reality.
- Published in:
- Journal of Communication, 1990, v. 40, n. 2, p. 75, doi. 10.1111/j.1460-2466.1990.tb02263.x
- By:
- Publication type:
- Article
Book reviews.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
How cost accounting systems can affect organizational behavior.
- Published in:
- Management Review, 1979, v. 68, n. 10, p. 71
- By:
- Publication type:
- Article
A WORLD ETHOS AND THE CLASH OF CIVILIZATIONS: A CROSS-CULTURAL COMPARISON OF ATTITUDES.
- Published in:
- International Journal of Public Opinion Research, 2000, v. 12, n. 1, p. 73
- By:
- Publication type:
- Article
Values Changes Necessary for a Sustainable Society.
- Published in:
- Bulletin of Science, Technology & Society, 1989, v. 9, n. 1, p. 19, doi. 10.1177/027046768900900104
- By:
- Publication type:
- Article
Individuals in Mass Media Organizations: Creativity and Constraint (Book).
- Published in:
- 1982
- By:
- Publication type:
- Book Review
Message Dimensions of Television News (Book).
- Published in:
- 1975
- By:
- Publication type:
- Book Review
THE ISSUES OF THE SIXTIES: AN EXPLORATORY STUDY IN THE DYNAMICS OF PUBLIC OPINION.
- Published in:
- Public Opinion Quarterly, 1973, v. 37, n. 1, p. 62, doi. 10.1086/268060
- By:
- Publication type:
- Article
THE RISE AND FALL OF NEWS DIFFUSION.
- Published in:
- Public Opinion Quarterly, 1971, v. 35, n. 1, p. 107, doi. 10.1086/267871
- By:
- Publication type:
- Article
ANALYZING CODING RELIABILITY: THE RANDOM-SPECIFIC-ERROR COEFFICIENT.
- Published in:
- Public Opinion Quarterly, 1968, v. 32, n. 1, p. 122, doi. 10.1086/267585
- By:
- Publication type:
- Article
Segmenting samples.
- Published in:
- Marketing Research, 1994, v. 6, n. 1, p. 40
- By:
- Publication type:
- Article
An Empirical Study of Consumers' Sensitivity to the Wording of Affirmative Disclosure Messages.
- Published in:
- Journal of Public Policy & Marketing, 1984, v. 3, n. 1, p. 26
- By:
- Publication type:
- Article