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- Title
PELATIHAN MARKETPLACE SHOPEE PADA HOME INDUSTRI.
- Authors
Sussolaikah, Kelik; Sulistyowati, Nur Wahyuning; Wihartanti, Liana Vivin; Isharijadi; Wulandari, Meilinda Ike; Nugrahaningtyas, Andien
- Abstract
Home industry is a business unit that is able to improve people's welfare. Sambirejo Village, Geger District, Madiun Regency is one of the villages that has many home industries. However, the products produced are still marketed manually, so that consumers who know about these products are still limited. In the Covid-19 pandemic situation, economic conditions experienced a significant impact and this of course affected the level of sales. The community service team seeks to provide solutions to these problems by holding shopee marketplace training. This marketing strategy is a new experience for business actors in an effort to expand marketing, namely using the Shopee application as an online marketing medium. The training was carried out by explaining material about entrepreneurs and the introduction of the shopee marketplace. The enthusiasm of the community in participating in the training is very high, as can be seen from the success of the training participants when they directly practice using Shopee, business actors have succeeded in uploading their products and starting to market them through the Shopee application installed on their smartphones. It is hoped that with this new strategy, product sales will increase and further improve the welfare of the people of Sambirejo village.
- Publication
Qardhul Hasan: Media Pengabdian Kepada Masyarakat, 2022, Vol 8, Issue 2, p56
- ISSN
2442-3726
- Publication type
Article
- DOI
10.30997/qh.v8i2.5310