In this article the author reflects on the birth of the journal's website ANZJSurg.com. As stated, it was decided at a meeting of senior editors in October 2007 to press for the creation of an eJournal and then a new version of the website ANZJSurg.com was released in Perth at the 2010 Annual Scientific Congress of the journal's college. The website will contain three levels of content including thematic collections of articles, crossreferenced articles and web-born content.