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- Title
PECULIARITIES OF CREATING A NATIONAL CULTURAL PRODUCT IN THE CONDITIONS OF GLOBAL COMPETITION.
- Authors
O., Khlystun; M., Proskurina; L., Malooka; V., Mishkoi; V., Korenev; A., Tuz
- Abstract
The article examines the impact of globalization processes on the creation of a national cultural product. It is determined that globalization contributes to the expansion of borders and creates challenges for national cultural products. Today, the cultural product creates the movement and development of society, and together with its development, new values, new needs of the population, and new meanings, as well as new cultural symbols are created. It is highlighted that the Law «On National Cultural Product» exists in Ukraine. In Ukraine, there has long been a need to reform state support for the development of culture and creative industries. As an institution, UKF embodies a new model of Ukraine, which receives state financial support for initiatives in the field of culture and creative industries. Cultural products are goods and services with special needs. The process of buying them requires a clear awareness and some effort from consumers. The essence of the long-term strategy for the development of Ukrainian culture — the strategy of reforms — is revealed. It is studied that the world economic system developed under the influence of the processes of deepening the international division of labor, the development of international specialization, cooperation, and the internationalization of production. It has undergone changes complicated by the emergence of new internal structures and connections. Cultural and information processes in the conditions of globalization are covered. Cultural globalization is a new stage of integration processes in the world, its processes affect all spheres of society — from economics and politics to culture and art. With the development of cultural and economic exchange between countries, more and more goods and services are involved in market turnover, the sectoral structure of the county is becoming more complicated, and the volume of international trade is increasing. The influx of resources in this area is primarily the result of the growing spiritual and aesthetic needs of man in the modern world, increasing the impact of culture on the quality of human capital and economic growth. It is determined that the main features of cultural products are: you cannot test before the premiere (for performing arts); have a permanent service life that does not depend on commercial success; cannot be supported by either the producer or the consumer, thereby increasing the level of risk and changing the nature of competition.
- Subjects
UKRAINE; INTERNATIONAL competition; DIVISION of labor; CULTURAL relations; INTERNATIONAL trade; PERFORMING arts; SPIRITUALITY
- Publication
Financial & Credit Activity: Problems of Theory & Practice, 2022, Vol 1, Issue 42, p454
- ISSN
2306-4994
- Publication type
Article