We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Campaign Mailers and Intent to Turnout: Do Similar Field and Survey Experiments Yield the Same Conclusions?
- Authors
Doherty, David; Adler, E. Scott
- Abstract
Keywords: Replication; research design; survey experiment; field experiment; negative advertising; turnout EN Replication research design survey experiment field experiment negative advertising turnout 150 155 6 06/16/20 20200601 NES 200601 Meta-analyses suggest that political advertising does not affect participation (Lau and Rovner [14]; Lau, Sigelman and Rovner [15]). The estimated effect of the negative mailer treatment in each field experiment is statistically distinguishable from the effect in all survey experiment sub-samples. The estimated effect of the positive mailer from the second (but not first) experiment is statistically distinguishable ( I p i < 0.05) from the effect in the survey experiment (with the exception of the estimate restricting the sample to Independent likely voters).
- Subjects
VOTER turnout; POLITICAL surveys; MARKETING research; POLITICAL advertising; SURVEYS
- Publication
Journal of Experimental Political Science, 2020, Vol 7, Issue 2, p150
- ISSN
2052-2630
- Publication type
Article
- DOI
10.1017/XPS.2019.2