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- Title
فاعلية الرسائل اإللكرتونية للعالقات العامة يف بناء التواصل بص العاملص بامل سسات: دراسة حتليلية.
- Authors
مها مصطفي عمر عبد
- Abstract
The study aimed to identify the effectiveness of electronic messages for public relations in communication between employees of private institutions. The extent of the importance of these messages as a means of internal communication with the public of the institution’s employees, in supporting or promoting the activities carried out by the public relations department socially, culturally and morally, and to what extent electronic messages contribute to the internal communication processes of individuals working in the institutions in light of the rapid developments produced by information and communication technology and its advanced and renewable applications In recent years, the form of electronic messages has changed; A new communication reality, its manifestations manifested in the concepts, administrative and intellectual systems, and organizational cultures on which modern institutional communication studies have relied, which in turn changed the methods of this communication with employees to manage public relations as a link and a concept of work. The importance of this study lies in the fact that it examines how electronic messages act as a communication tool to support communication and cooperation between departments in disseminating information related to institutional operations to work at the internal and external levels, and the importance of content that can support employee relations in institutions by implementing regulations or administrative and organizational systems. And others. As this study sought to reveal the nature of the effect of electronic messages on any variables or aspects of communication for employees of the Public Relations Department that may arise when performing institutional work, through application to a sample of employees in the public relations department in different institutions estimated at 120 individual in to interpret the results Studies used to show aspects of communication and communication using electronic messages to complicate or facilitate practical communication. The results indicate that most of the behavioral and cognitive motives are most appropriate for the proper management of public relations e-mails when communicating through them: deleting unimportant publications immediately after downloading them; The order of reading messages according to some criteria; After reading, immediately decide what to do with the letters; reply to requests via PR emails on the same day; and organizing the incoming read messages according to categories, and transferring them to different folders, in order to ensure the institutional building that enhances this communication. Accordingly, the study came out with recommendations for the necessity of managing and using electronic messages for public relations in the course of work, because through the results they do not pose a threat to the productivity, security and privacy of institutions, in most cases; There is room for improvement and measures that may enhance the utility of this tool. In particular, most workers may face some difficulty in organizing the information received through this method, and a large proportion of them still have behaviors.
- Subjects
PUBLIC relations personnel; INFORMATION &; communication technologies for development; INDUSTRIAL relations; PUBLIC relations; TELECOMMUNICATION; CORPORATE culture; EMAIL management; EMAIL
- Publication
Arabian Journal for Media & Communication, 2021, Issue 27, p69
- ISSN
1658-3620
- Publication type
Article