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- Title
Comunicación persuasiva: Proyecto de Investigación N°20.7.
- Authors
Knop, Fabiola; García de la Cárcova, Alejo; Andrés Arango-Lopera, Carlos; Torreblanca Díaz, Francisco José; Lorente Sanjuán, Francisco Javier
- Abstract
Research Project No. 20.7 focuses on persuasive communication, its strategies and audiences, and how they incorporate ideas, habits, and beliefs into social practices for communication management in brands and organizations. The project is led by Fabiola Knop and Alejo García de la Cárcova from the University of Palermo in Argentina, along with other institutions in Colombia and Spain. The main objective is to generate a solid body of knowledge about persuasive communication and its relationship with brands and organizations. This project is part of Research Line 20: Diffuse Design, which has developed several related projects since 2016.
- Subjects
PALERMO (Italy); COLOMBIA; ARGENTINA; COMMUNICATION in management; ORGANIZATION management; BRANDING (Marketing); PRODUCT management; HABIT; BRAND loyalty
- Publication
Cuadernos del Centro de Estudios de Diseño y Comunicación, 2023, Vol 26, Issue 182, p191
- ISSN
1668-0227
- Publication type
Article