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- Title
O EFEITO DO MODELO TAM E DO RISCO FINANCEIRO PERCEBIDO SOBRE A UTILIZAÇÃO DO E-COMMERCE.
- Authors
Barbosa Lessa, Patrick Wendell; Ferreira, Mateus
- Abstract
Study objective: This study uses the Technology Acceptance Model (TAM) and the perceived financial risk in order to analyze the impact on the attitude towards the use of ecommerce, and this on the intention of online purchases. Methodology/approach: A survey was carried out with 864 responses and the collected data were analyzed using structural equation modeling (CB-SEM). Main results: The results indicate, in support of the literature, that the perceived usefulness in e-commerce can positively and significantly affect the attitude towards the use of ecommerce, and this also positively impacts the intention to purchase online. On the other hand, it was found that the perceived financial risk can negatively affect the attitude and intention to purchase online. Unlike expected, the perceived ease of use did not have a significant impact on the attitude towards the use of e-commerce. Theoretical/methodological contributions: This study extends TAM's nomological validation by showing its applicability in e-commerce, in the online purchase process.
- Publication
Revista Gestão & Tecnologia, 2022, Vol 22, Issue 3, p122
- ISSN
1677-9479
- Publication type
Article