We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
IMPACTO DE LA LEY ORGÁNICA DE COMUNICACIÓN EN LA PUBLICIDAD ECUATORIANA.
- Authors
SÁNCHEZ CALDERÓN, HUGO; YÁNEZ BALAREZO, SAMUEL; MARTÍNEZ SEGOVIA, MAYRA
- Abstract
The Advertising activity in Ecuador has been influenced by the Communication Law, since June 2013. This research analyzed the impact that this administration has had in the development of advertising activities; similar legislations were also examined in other countries like Spain, Venezuela, Argentina, Brazil and Bolivia. It was analyzed the opinion of professionals on domestic ads production, children's advertising, advertising investments, dissemination of circulation in the press, among other issues dealing with the respective law. It was concluded that there are related advertising papers which have acceptance among advertising professionals, and others that had to be modified and other research articles that do not apply in their full extent.
- Publication
Revista Prisma Social, 2016, Issue 17, p464
- ISSN
1989-3469
- Publication type
Article