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- Title
Theoretical Approaches on Successful Email Marketing Campaigns.
- Authors
Budac, Camelia
- Abstract
Nowadays, the consumer has extremely varied product options. E-mail marketing could be a tool to complement traditional marketing activities by increasing customer engagement, and which does not involve high costs. While there have been many predictions for years that email marketing will be replaced with something else, it remained one of the most useful ways to reach current and potential customers. This paper aims to bring some clarifications on what could bring success to email marketing campaigns. Responses are related to how sent emails can draw the attention of people (ie how they can be observed), given that, users' inboxes are invaded by messages of all kinds, how to measure the results of a campaign and which are the best practices through which we can get higher returns from email marketing campaigns.
- Subjects
DIRECT e-marketing; CONSUMERS; COST analysis; MARKET surveys; ECONOMIC activity
- Publication
Ovidius University Annals, Series Economic Sciences, 2016, Vol 16, Issue 2, p306
- ISSN
2393-3127
- Publication type
Article