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- Title
Montblanc's Mahatma Gandhi Limited Edition 241 Pens: A Tribute to Mahatma Gandhi?
- Authors
Shafiulla, Dr B
- Abstract
The article focuses on the business strategy of the company Montblanc International GmbH in which the company has launched the Mahatma Gandhi Limited Edition 241 and Limited Edition 3000 pens on October 2, 2009 in India. It mentions that the Limited Edition pen was released on the 140th birth anniversary of Gandhi however it was deeply criticized by two Delhi-based lawyers, Harsh Vardhan and Sandeep Singh. Also included is a brief background of Mahatma Gandhi and the company.
- Subjects
INDIA; BUSINESS planning; MONTBLANC International GmbH; PENS; GANDHI, Mahatma, 1869-1948; HARSH Vardhan, 1954-; SINGH, Sandeep
- Publication
Vidwat: The Indian Journal of Management, 2012, Vol 5, Issue 1, p42
- ISSN
0975-055X
- Publication type
Article