Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe resource-based view revisited: Comparative firm advantage, willingness-based isolating mechanisms and competitive heterogeneity.AuthorsMadhok, Anoop; Li, Sali; Priem, Richard L.PublicationEuropean Management Review, 2010, Vol 7, Issue 2, p91ISSN1740-4754Publication typeArticleDOI10.1057/emr.2010.6