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- Title
An Integrative Approach to Teaching International Business.
- Authors
Lovelace, Kathi; Sisodiya, Sanjay R.; O'Neill, Michele; Baker-Eveleth, Lori; Lee, Tracie
- Abstract
To address the need for preparing business students to work in a global economy, we developed a multi-disciplinary, semester-long International Case Activity project. The project requires that student teams analyze the feasibility of regional business' decision to expand abroad by investigating the finance, human resources, information systems, operations and marketing implications of such a move. Specific guidelines for implementing the project are presented. The project provides an instructional tool for illustrating the integrative nature of business and increasing student skills in applying macro-environmental factors internationally.
- Subjects
ACTIVITY programs in education; BUSINESS students; LEARNING ability; INTERNATIONAL business enterprises; MULTIDISCIPLINARY practices; INTERNATIONAL competition
- Publication
Journal of the Academy of Business Education, 2010, Vol 11, p33
- ISSN
2156-5155
- Publication type
Article