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- Title
PROFITABLE DETOURS.
- Authors
J. C.
- Abstract
The article discusses the business diversification strategy of Dave Konkol, owner of Konkol Custom Homes and Remodeling in Maitland, Florida. It states that Konkol wrote a book "Building a Luxury Custom Home," and used it to develop a marketing campaign for his company. It indicates that the economic recession has made builders like Konkol to diversify into areas they would never considered during economic boom periods.
- Subjects
MAITLAND (Fla.); FLORIDA; DIVERSIFICATION in industry; BUSINESS planning; KONKOL, Dave; KONKOL Custom Homes &; Remodeling (Company); BUILDING a Luxury Custom Home (Book); HOUSE construction
- Publication
Builder: The Magazine of the National Association of Home Builders, 2012, Vol 35, Issue 8, p56
- ISSN
0744-1193
- Publication type
Article