We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
What's Brewing?
- Authors
Kelly, Katy; Eva, Nicole; Shea, Erin
- Abstract
The article highlights the free open house-style social event, called What's Brewing at Roesch Library, held by the University of Dayton in Ohio featuring local craft breweries designed to market the library's services and facilities to faculty and staff. A background on the origin of the social event and the planning of the event is presented. It also shows the university's promotional efforts for the library and its showcase of library spaces and reading collection through beer tasting.
- Subjects
SPECIAL events; UNIVERSITY of Dayton; MICROBREWERIES; MARKETING of academic libraries; MARKETING strategy; BEER tasting
- Publication
Reference & User Services Quarterly, 2015, Vol 55, Issue 1, p30
- ISSN
1094-9054
- Publication type
Article
- DOI
10.5860/rusq.55n1.30