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- Title
Tour Operator's Service Quality Evaluation Model.
- Authors
Pilelienė, Lina; Šimkus, Audrius
- Abstract
The peculiarities of services quality, its conception in tourism market, different theoretical models of service quality evaluation are being analyzed in the article. Service quality maximization, its constant improvement, and timely renewal of the tourism of service offering strategy become vitally important in contemporary competitive market. The problem, solved in this article was how to measure and evaluate tourism service quality? As the result, the authors of the article on the basis of other theoretical models of service quality elaborate the tour operator's service quality evaluation model.
- Subjects
TOUR brokers &; operators; QUALITY of service; TOURISM marketing; SERVICE industries; TOURISM management; BUSINESS enterprises; TOURISM personnel
- Publication
Management of Organizations: Systematic Research, 2012, Issue 61, p101
- ISSN
1392-1142
- Publication type
Article