We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
La percepción de calidad y fidelidad en clientes de centros de fitness low cost.
- Authors
Fernández, Jerónimo García; Gavira, Jesús Fernández; García, Ainara Bernal
- Abstract
The low-cost approach is a current trend, which has recently become the vogue in the fitness industry, with its frequent use of the new information and communication technologies. However, due to the novelty this approach, it is unknown how customers perceive their services and the type of customers who will use these sports facilities. The aim of this study is to analyze quality perception and future behavioral intentions of low-cost fitness centers customers, as well as to examine whether there are significant differences in sociodemographic characteristics, and the use of Facebook and the Internet. To this effect, a study was conducted on a sample of 1279 users of low-cost fitness centers (692 women and 587 men), and an analysis was performed using exploratory factor analysis, reliability analysis, t test, and analysis of variance (ANOVA). The results show reliable and valid scales of perceived service quality and loyalty, and the existence of significant differences in the dimensions studied in terms of gender, age, permanence, use of Facebook and use of the Internet. These findings show the importance of good service management, as well as proper management of the new information and communication technologies.
- Subjects
PHYSICAL fitness centers; PHYSICAL fitness centers -- Customer services; PHYSICAL fitness; QUALITY of service; CUSTOMER loyalty; SENSORY perception; ECONOMICS
- Publication
Suma Psicológica, 2014, Vol 21, Issue 2, p123
- ISSN
0121-4381
- Publication type
Article