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- Title
MULTIVARIATE NOMINAL SCALE ANALYSIS/THAID: A SEQUENTIAL ANALYSIS PROGRAM FOR THE ANALYSIS OF NOMINAL SCALE DEPENDENT VARIABLE.
- Authors
Sheth, Jagdish N.
- Abstract
The article reviews the books "Multivariate Nominal Scale Analysis," by Frank M. Andrews and Robert C. Messenger and "Thaid: A Sequential Analysis Program for the Analysis of Nominal Scale Dependent Variable," by James N. Morgan and Robert C. Messenger.
- Subjects
MULTIVARIATE Nominal Scale Analysis (Book); ANDREWS, Frank M.; THAID: A Sequential Analysis Program for the Analysis of Nominal Scale Dependent Variable (Book); MORGAN, James N.; MESSENGER, Robert C.; NONFICTION
- Publication
Journal of Marketing Research (JMR), 1974, Vol 11, Issue 2, p228
- ISSN
0022-2437
- Publication type
Book Review
- DOI
10.2307/3150571