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- Title
Students' Uses and Gratifications for Using Computer-Mediated Communication Media in Learning Contexts.
- Authors
Guo, Zixiu; Tan, Felix B.; Cheung, Kenneth
- Abstract
Despite a growing stream of research into the use of computer-mediated communication (CMC) media in higher education, there remains limited understanding about the students' motivations for using CMC alongside non-CMC media within a learning context. This article identifies seven dimensions of motivation from the perspective of uses and gratifications (U&G), including information seeking, convenience, connectivity, problem solving, content management, social presence, and social context cues. It was found that each CMC satisfied different motivations for its use, and that overall CMC best fulfilled information seeking, convenience, connectivity, and content management motivations. This study also identifies a number of similarities and differences between CMC and non-CMC media in terms of the motivations for their use. Finally, the study concludes with a discussion of the implications for Information Systems (IS) researchers, higher education, and organizations.
- Subjects
TELEMATICS; MASS media; LEARNING; MOBILE learning; REPERTORY grid technique
- Publication
Communications of the Association for Information Systems, 2010, Vol 27, p339
- ISSN
1529-3181
- Publication type
Article
- DOI
10.17705/1CAIS.02720