Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING HIGH TECH: Lessons for Everyone.AuthorsFlanagan, PatrickAbstractDiscusses issues in marketing of high-tech products and services. Setting of pipeline priorities; Product timing; Marketing expensive intangibles; Marketing experiences of Lomas Information Systems, Communications Technology Inc. and Access Co. Ltd.SubjectsHIGH technology; MARKETING; LOMAS Information Systems (Company); COMMUNICATIONS Technology Inc.; ACCESS Co. Ltd.PublicationManagement Review, 1993, Vol 82, Issue 3, p27ISSN0025-1895Publication typeArticle