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- Title
A kiskereskedelmi logisztikai stratégiai modellek kriti kai elemzése.
- Authors
Horváth, Marianna
- Abstract
Logistics is key for retailing because product availability is a significant element of customer service and has key importance for competitiveness as well. In the following I would like to demonstrate the strategic retail models of the academic literature and give different points of view on retail logistics. Then, with the help of an empirical study I will elaborate on the model of Hungarian retail logistics.
- Subjects
HUNGARY; BUSINESS logistics; CUSTOMER service research; RETAIL industry research; ECONOMIC competition; HUNGARIAN economy, 1989-; TWENTY-first century; ECONOMIC policy
- Publication
Economica (1585-6216), 2014, Issue 1, p107
- ISSN
1585-6216
- Publication type
Article