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- Title
The Formation of Tourist Loyalty: A Lesson from Indonesian Agro Tourism Sector.
- Authors
Hussein, Ananda Sabil; Rohman, Fatchur
- Abstract
Purpose: The objective of this study is to examine the relationship between experiential quality toward satisfaction, subjective well-being, and Indonesian agro-tourism' tourist loyalty. Design/methodology/approach: Two hundred and eight Indonesian tourists which has been visited agro-tourism destination in Indonesia were selected as participants for this study. Data was collected with self-administered questionnaires and analysed by using the variance based Structural Equation Modelling (SEM) or Partial Least Square (PLS) analysis. Findings: This study empirically confirm a positive and significant effect of agro-tourist experiential quality toward tourist satisfaction. In addition, we also found that tourist satisfaction fully mediated the relationship between agro-tourist experiential quality toward Indonesian tourist loyalty. We also confirm that tourist subjective well-being could be determined by tourist satisfaction and has a positive significant effect toward tourist loyalty. Research limitations: Some limitations were acknowledged upon the completion of research objectives such as the generalisability of findings, the bias from self-administered questionnaire used in this study and the variables used in predicting loyalty. Practical implication: Following the findings of this study, we encourage the management of agro-tourism destination in Indonesia to prepare a well-planned marketing strategic that could improve tourist experience, to improve their satisfaction and hopefully increasing the chance of their revisit intention in the future. Originality/value: The novelty proposed on this study was our conceptual model that has been confirmed to be fit to measure and examined the role of agro-tourist experience quality on building tourist satisfaction, subjective well-being, and Indonesian agro-tourism' tourist loyalty.
- Subjects
INDONESIA; TOURISM; MARKETING management; DESTINATION image (Tourism); STRUCTURAL equation modeling; LOYALTY; SUBJECTIVE well-being (Psychology); TOURISTS
- Publication
Global Business & Management Research, 2021, Vol 13, p694
- ISSN
1947-5667
- Publication type
Article