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- Title
Direct-to-Consumer Marketing: The Ethics of Snake Oil Sales?
- Authors
Foster, Timothy E.
- Abstract
The author talks about the potential of direct-to-consumer marketing to provide information on medications and novel treatments. Topics include a negative consequence of direct-to-consumer marketing, direct-to-consumer marketing by physicians, and the change in the Food and Drug Administration (FDA) regulations in 1997 that heralded a dramatic change in medical marketing in the U.S.
- Subjects
SALES personnel; DIRECT-to-consumer prescription drug advertising; EQUIPMENT &; supplies; SERIAL publications; MARKETING; ADVERTISING; ACCESS to information; PHARMACEUTICAL industry; BIOETHICS; DECEPTION
- Publication
American Journal of Sports Medicine, 2023, Vol 51, Issue 5, p1133
- ISSN
0363-5465
- Publication type
Editorial
- DOI
10.1177/03635465231163567