We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Imbibing the Future: Alcohol Moderation and Modernity in 1960s and 1970s East German Broadcast Media.
- Authors
Gillespie, John
- Abstract
This article explores the representation of alcohol on East German television, radio and film in the 1960s and 1970s. It analyses the state media's attempts to strike a balance between preaching moderation in the name of public health and co-opting the cultural legacy of beer, particularly for working-class men. The attempt to accomplish both goals simultaneously resulted in a seemingly contradictory programme of public messaging that reveals efforts by the socialist leadership to calibrate their vision of a modern socialist future to accommodate the persistent power of a cultural commodity in Germany.
- Subjects
ALCOHOL; MODERNITY; PREACHING; WORKING class; PUBLIC health
- Publication
Contemporary European History, 2023, Vol 32, Issue 3, p352
- ISSN
0960-7773
- Publication type
Article
- DOI
10.1017/S0960777321000576