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- Title
Los modelos de adopción de tecnologías de la información desde el paradigma actitudinal.
- Authors
López-Bonilla, Luis Miguel; López-Bonilla, Jesús Manuel
- Abstract
The diffusion of innovations is an important topic in the literature on consumer behaviour. In marketing, two perspectives characterize most of the work on this topic: the aggregate market perspective and the individual-level perspective. The analytical and empirical models for describing and forecasting the diffusion of an innovation have addressed the market in the aggregate, with little attention to the micro-level that characterizes the adoption decision. This paper seeks to revise these models of adoption in the field of IT.
- Subjects
DIFFUSION of innovations; HUMAN behavior; PARADIGMS (Social sciences); INFORMATION technology; CONSUMER behavior
- Publication
Cadernos EBAPE.BR, 2011, Vol 9, Issue 1, p176
- ISSN
1679-3951
- Publication type
Article
- DOI
10.1590/S1679-39512011000100011