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- Title
LA INNOVACIÓN COMO ESTRATEGIA EN BASE A LOS RECURSOS HUMANOS.
- Authors
Pérez Molina, Ana Isabel
- Abstract
Innovation is essential to achieve success and competitiveness in any company and makes it possible for it to respond to changes in the environment while maintaining a competitive position. Success in implementing an innovation strategy in an organization will depend on several factors: the economic cycle, Porter's five forces, the market, etc. and above all the human resources of the company. When it is intended to include innovation as a business strategy, human resources will be the key to achieving it. The exact mix of leadership, culture, organizational behavior, hierarchical structure, etc. It will lead to consider innovation as the main strategy of the company.
- Subjects
BUSINESS cycles; ORGANIZATIONAL behavior; BUSINESS planning; HUMAN capital; INNOVATIONS in business
- Publication
3C Tecnologia, 2019, Vol 8, Issue 4, p33
- ISSN
2254-4143
- Publication type
Article
- DOI
10.17993/3ctecno/2019.v8n4e32.33-41