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- Title
PEST CONTROL: VISI Į KOVĄ SU KULTŪROS KENKĖJAIS! APLINKOS STEBĖJIMO IR VERTINIMO ĮGŪDŽIŲ UGDYMAS.
- Authors
Lubytė, Elona
- Abstract
Theoretical and practical issues of interdisciplinary social science studies (management and marketing) in tertiary education institution are discussed in the article. Based on the systems theory (Bertalanffy L. General Systems Theory. Ny., 1968) applied to management, the stress is placed on monitoring and evaluation of political, economic, social and technological factors (PEST) of ever-changing macroeconomic environment. Aiming at ensuring accessibility of the interdisciplinary (social sciences) subjects to the reluctant students of the academic art school, the wisdom of fairy-tales and metaphors are applied for the suggestibility of study the process (Margaret Parking. Tales for Coaching. Using stories and metaphors with individuals and small groups). The article consists of three sections each of them complementing the other two. The first one designed to examine the main problems discusses experiences of the overdue culture modernization in Lithuania. The second section is theoretical and gives an overview of key definitions of research methodologies of macro-environment (PEST), along with its monitoring and assessment in management and marketing sciences. Having completed the analysis of the students' assignments of environment monitoring and assessment, the final - practical - section substantiates the importance of interdisciplinary (social sciences/ management and marketing) studies in the university arts school.
- Subjects
POSTSECONDARY education; SOCIAL sciences education; MACROECONOMICS; ACADEMIC art; ENVIRONMENTAL monitoring; INTERDISCIPLINARY education
- Publication
Acta Academiae Artium Vilnensis, 2011, Issue 63, p35
- ISSN
1392-0316
- Publication type
Article