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- Title
"My sense of nationality goes totally berserk" Expressions of glocal consciousness among audiences during the Tour de France Grand Départ in Denmark.
- Authors
Olesen, Mogens
- Abstract
When Denmark hosted the Grand Départ of the Tour de France in 2022, the riders were met by huge crowds and a jubilant atmosphere. On Twitter, Danish and international audiences extended this behavior as co-producers of a transmedia sports event of global reach. Using the theoretical framework of a typology depicting four general discursive tweet modes, this study examines the communicative patterns involved as Danish residents shared their experiences and reactions to hosting the Grand Départ. A content analysis of their tweets revealed that the exceptional circumstances of hosting a major sporting event prompted them to focus more on themes surrounding the event than on the actual cycling. A subsequent qualitative analysis of Danish and international tweets focusing on the interplay of global and local themes surrounding the Danish Grand Départ identifies evaluative, participatory, humorous/ironic, and emotional dimensions as central expressions of glocal consciousness.
- Subjects
DENMARK; BICYCLE racing; GLOCALIZATION; SPORTS events; SELF-expression; CONSCIOUSNESS
- Publication
MedieKultur: Journal of Media & Communication Research, 2023, Vol 39, Issue 75, p8
- ISSN
1901-9726
- Publication type
Article